Germany
Oehmen
Full UX redesign for a German industrial machinery relocation company operating since 1994 — transforming a dated local trade website into a credibility-first B2B design serving clients across Germany and Europe.
UI/UX
Figma Design
The Brief
30 years of heavy industrial expertise. A website that looked like it had been around just as long.®
A Truly Magical Experience!
Oehmen Maschinenmontagen GmbH is a German specialist in industrial machinery relocation, installation, and dismantling — handling loads up to 140 tonnes using hydraulic lifting rigs, heavy-duty forklifts, and self-propelled transport systems across NRW and throughout Europe.
Three decades of proven project delivery. A 100% project completion guarantee. A website that communicated none of it.
The brief: design a website that makes serious industrial buyers trust Oehmen before they even pick up the phone.
The Problem
A company built on precision and reliability — represented online by anything but.
In heavy industrial services, the website is the first risk assessment. A procurement manager evaluating a company that will move a 9-tonne press through a live production facility needs to see credibility, capability, and proof — immediately. Oehmen's existing site delivered none of those things.
→ No capability showcase. Hydraulic lifting rigs up to 140 tonnes, heavy-duty forklifts up to 12 tonnes, specialist self-propelled transport systems — none of it structured in a way that impressed industrial buyers. Competitors were winning tenders before Oehmen got a serious look.
→ No project proof. Decades of completed relocations across Germany and Europe — buried or absent entirely. Industrial buyers need visual evidence of capability at scale. It simply wasn't there.
→ No bilingual experience. Oehmen serves clients across Germany and throughout Europe. No structured English version meant international procurement teams were cut off entirely.
→ Zero trust architecture. No equipment specs. No load data. No certifications visible. For a company handling machinery worth millions, the website communicated nothing about the standards behind the work.
The result: a 30-year market leader losing enquiries to competitors who simply looked more credible online.
The Solution
Designed for the industrial buyer who needs proof before they pick up the phone.
Heavy industrial procurement managers don't browse — they verify. Every design decision was built around one question: does this company look capable of moving my 80-tonne press without shutting down my production line?
→ Week 1 — Strategy and Wireframes. Audited the existing site completely. Mapped buyer journeys for three decision-maker types — plant managers, procurement teams, and project engineers. Built an information architecture that surfaced equipment specifications, load capacities, and project evidence within one click of the homepage. Designed a bilingual structure (DE/EN) as a core architecture decision — not an afterthought.
→ Week 2 — UI/UX Design and Interactions. Industrial-dark visual language — heavy machinery photography, precision typography, and a design system that communicates operational authority instantly. Scroll-triggered animations on equipment specification sections, hover interactions on service cards, and project gallery interactions — all prototyped in Figma across desktop, tablet, and mobile. Serious. Capable. Trustworthy — exactly how Oehmen operates in the field.
→ Week 3 — Prototype and Handoff. Fully interactive Figma prototype delivered — every animation, every interaction, every responsive breakpoint documented precisely for the development team. Complete design system, component library, and developer handoff package ensuring pixel-perfect implementation.
→ Post-Handoff — 2 Weeks Support. Available throughout the development phase — reviewing implemented pages, answering design questions, and ensuring the final build matched the Figma prototype before go-live.
Tools: Figma · FigJam · Adobe Illustrator
Deliverables: Full site audit · Persona mapping · User flows · Wireframes · Bilingual design system · Interactive prototype · Component library · Responsive design · Developer handoff · Post-handoff support
The Result
A 30-year industrial specialist now looks exactly like one online.
Oehmen went from a dated local trade website to a credibility-first B2B design that does the trust-building work before a single call happens.
→ Equipment specifications front and centre — load capacities, machine types, and specialist transport systems visible within the first scroll. Procurement managers get the technical data they need to shortlist Oehmen in under 60 seconds.
→ Bilingual architecture means European procurement teams get a native-language experience from the first click — opening Oehmen's digital reach across Germany and international markets simultaneously.
→ Project gallery transformed — real machinery relocations, load data, and site conditions documented and displayed as proof of capability. The work speaks for itself.
→ 100% project completion guarantee prominently featured — a powerful trust signal that most competitors can't match, now impossible to miss.
→ A company that has safely relocated some of the heaviest industrial machinery in Germany for 30 years now has a design that makes that immediately, undeniably clear.
More Works
(GQ® — 02)
©2024
FAQ
01
Who exactly is this for?
02
What will my business look like in 90 days?
03
Why does it start at $2,500?
04
What's the guarantee?
05
What makes you different from every other web designer?
06
This is NOT for you if...
07
This IS for you if...
08
How do I get started?
Germany
Oehmen
Full UX redesign for a German industrial machinery relocation company operating since 1994 — transforming a dated local trade website into a credibility-first B2B design serving clients across Germany and Europe.
UI/UX
Figma Design
The Brief
30 years of heavy industrial expertise. A website that looked like it had been around just as long.®
A Truly Magical Experience!
Oehmen Maschinenmontagen GmbH is a German specialist in industrial machinery relocation, installation, and dismantling — handling loads up to 140 tonnes using hydraulic lifting rigs, heavy-duty forklifts, and self-propelled transport systems across NRW and throughout Europe.
Three decades of proven project delivery. A 100% project completion guarantee. A website that communicated none of it.
The brief: design a website that makes serious industrial buyers trust Oehmen before they even pick up the phone.
The Problem
A company built on precision and reliability — represented online by anything but.
In heavy industrial services, the website is the first risk assessment. A procurement manager evaluating a company that will move a 9-tonne press through a live production facility needs to see credibility, capability, and proof — immediately. Oehmen's existing site delivered none of those things.
→ No capability showcase. Hydraulic lifting rigs up to 140 tonnes, heavy-duty forklifts up to 12 tonnes, specialist self-propelled transport systems — none of it structured in a way that impressed industrial buyers. Competitors were winning tenders before Oehmen got a serious look.
→ No project proof. Decades of completed relocations across Germany and Europe — buried or absent entirely. Industrial buyers need visual evidence of capability at scale. It simply wasn't there.
→ No bilingual experience. Oehmen serves clients across Germany and throughout Europe. No structured English version meant international procurement teams were cut off entirely.
→ Zero trust architecture. No equipment specs. No load data. No certifications visible. For a company handling machinery worth millions, the website communicated nothing about the standards behind the work.
The result: a 30-year market leader losing enquiries to competitors who simply looked more credible online.
The Solution
Designed for the industrial buyer who needs proof before they pick up the phone.
Heavy industrial procurement managers don't browse — they verify. Every design decision was built around one question: does this company look capable of moving my 80-tonne press without shutting down my production line?
→ Week 1 — Strategy and Wireframes. Audited the existing site completely. Mapped buyer journeys for three decision-maker types — plant managers, procurement teams, and project engineers. Built an information architecture that surfaced equipment specifications, load capacities, and project evidence within one click of the homepage. Designed a bilingual structure (DE/EN) as a core architecture decision — not an afterthought.
→ Week 2 — UI/UX Design and Interactions. Industrial-dark visual language — heavy machinery photography, precision typography, and a design system that communicates operational authority instantly. Scroll-triggered animations on equipment specification sections, hover interactions on service cards, and project gallery interactions — all prototyped in Figma across desktop, tablet, and mobile. Serious. Capable. Trustworthy — exactly how Oehmen operates in the field.
→ Week 3 — Prototype and Handoff. Fully interactive Figma prototype delivered — every animation, every interaction, every responsive breakpoint documented precisely for the development team. Complete design system, component library, and developer handoff package ensuring pixel-perfect implementation.
→ Post-Handoff — 2 Weeks Support. Available throughout the development phase — reviewing implemented pages, answering design questions, and ensuring the final build matched the Figma prototype before go-live.
Tools: Figma · FigJam · Adobe Illustrator
Deliverables: Full site audit · Persona mapping · User flows · Wireframes · Bilingual design system · Interactive prototype · Component library · Responsive design · Developer handoff · Post-handoff support
The Result
A 30-year industrial specialist now looks exactly like one online.
Oehmen went from a dated local trade website to a credibility-first B2B design that does the trust-building work before a single call happens.
→ Equipment specifications front and centre — load capacities, machine types, and specialist transport systems visible within the first scroll. Procurement managers get the technical data they need to shortlist Oehmen in under 60 seconds.
→ Bilingual architecture means European procurement teams get a native-language experience from the first click — opening Oehmen's digital reach across Germany and international markets simultaneously.
→ Project gallery transformed — real machinery relocations, load data, and site conditions documented and displayed as proof of capability. The work speaks for itself.
→ 100% project completion guarantee prominently featured — a powerful trust signal that most competitors can't match, now impossible to miss.
→ A company that has safely relocated some of the heaviest industrial machinery in Germany for 30 years now has a design that makes that immediately, undeniably clear.
More Works
(GQ® — 02)
©2024
FAQ
01
Who exactly is this for?
02
What will my business look like in 90 days?
03
Why does it start at $2,500?
04
What's the guarantee?
05
What makes you different from every other web designer?
06
This is NOT for you if...
07
This IS for you if...
08
How do I get started?
Germany
Oehmen
Full UX redesign for a German industrial machinery relocation company operating since 1994 — transforming a dated local trade website into a credibility-first B2B design serving clients across Germany and Europe.
UI/UX
Figma Design
The Brief
30 years of heavy industrial expertise. A website that looked like it had been around just as long.®
A Truly Magical Experience!
Oehmen Maschinenmontagen GmbH is a German specialist in industrial machinery relocation, installation, and dismantling — handling loads up to 140 tonnes using hydraulic lifting rigs, heavy-duty forklifts, and self-propelled transport systems across NRW and throughout Europe.
Three decades of proven project delivery. A 100% project completion guarantee. A website that communicated none of it.
The brief: design a website that makes serious industrial buyers trust Oehmen before they even pick up the phone.
The Problem
A company built on precision and reliability — represented online by anything but.
In heavy industrial services, the website is the first risk assessment. A procurement manager evaluating a company that will move a 9-tonne press through a live production facility needs to see credibility, capability, and proof — immediately. Oehmen's existing site delivered none of those things.
→ No capability showcase. Hydraulic lifting rigs up to 140 tonnes, heavy-duty forklifts up to 12 tonnes, specialist self-propelled transport systems — none of it structured in a way that impressed industrial buyers. Competitors were winning tenders before Oehmen got a serious look.
→ No project proof. Decades of completed relocations across Germany and Europe — buried or absent entirely. Industrial buyers need visual evidence of capability at scale. It simply wasn't there.
→ No bilingual experience. Oehmen serves clients across Germany and throughout Europe. No structured English version meant international procurement teams were cut off entirely.
→ Zero trust architecture. No equipment specs. No load data. No certifications visible. For a company handling machinery worth millions, the website communicated nothing about the standards behind the work.
The result: a 30-year market leader losing enquiries to competitors who simply looked more credible online.
The Solution
Designed for the industrial buyer who needs proof before they pick up the phone.
Heavy industrial procurement managers don't browse — they verify. Every design decision was built around one question: does this company look capable of moving my 80-tonne press without shutting down my production line?
→ Week 1 — Strategy and Wireframes. Audited the existing site completely. Mapped buyer journeys for three decision-maker types — plant managers, procurement teams, and project engineers. Built an information architecture that surfaced equipment specifications, load capacities, and project evidence within one click of the homepage. Designed a bilingual structure (DE/EN) as a core architecture decision — not an afterthought.
→ Week 2 — UI/UX Design and Interactions. Industrial-dark visual language — heavy machinery photography, precision typography, and a design system that communicates operational authority instantly. Scroll-triggered animations on equipment specification sections, hover interactions on service cards, and project gallery interactions — all prototyped in Figma across desktop, tablet, and mobile. Serious. Capable. Trustworthy — exactly how Oehmen operates in the field.
→ Week 3 — Prototype and Handoff. Fully interactive Figma prototype delivered — every animation, every interaction, every responsive breakpoint documented precisely for the development team. Complete design system, component library, and developer handoff package ensuring pixel-perfect implementation.
→ Post-Handoff — 2 Weeks Support. Available throughout the development phase — reviewing implemented pages, answering design questions, and ensuring the final build matched the Figma prototype before go-live.
Tools: Figma · FigJam · Adobe Illustrator
Deliverables: Full site audit · Persona mapping · User flows · Wireframes · Bilingual design system · Interactive prototype · Component library · Responsive design · Developer handoff · Post-handoff support
The Result
A 30-year industrial specialist now looks exactly like one online.
Oehmen went from a dated local trade website to a credibility-first B2B design that does the trust-building work before a single call happens.
→ Equipment specifications front and centre — load capacities, machine types, and specialist transport systems visible within the first scroll. Procurement managers get the technical data they need to shortlist Oehmen in under 60 seconds.
→ Bilingual architecture means European procurement teams get a native-language experience from the first click — opening Oehmen's digital reach across Germany and international markets simultaneously.
→ Project gallery transformed — real machinery relocations, load data, and site conditions documented and displayed as proof of capability. The work speaks for itself.
→ 100% project completion guarantee prominently featured — a powerful trust signal that most competitors can't match, now impossible to miss.
→ A company that has safely relocated some of the heaviest industrial machinery in Germany for 30 years now has a design that makes that immediately, undeniably clear.
More Works
©2024
FAQ
Who exactly is this for?
What will my business look like in 90 days?
Why does it start at $2,500?
What's the guarantee?
What makes you different from every other web designer?
This is NOT for you if...
This IS for you if...
How do I get started?